О рекламе <br />Дэвид Огилви <br /><br /> 1

О рекламе
Дэвид Огилви

Время чтения: 4 мин.
В вопросах рекламы — я полный обыватель и поэтому книгу читал под совершенно другим ракурсом, нежели реклама, как таковая. Несмотря на это, примеры рекламных артефактов в этой книге — абсолютно восхитительны. Но для меня она куда больше о профессионализме. Реклама — основная тема этой книги. Профессионализм — «скрытая» тема этой книги. Принципы и понимание профессионализма глазами мэтра своего дела — вот в чем для меня ключевой интерес в этой книге. И как всегда все сводится к простому, но очень тяжело достижимому принципу «Learn the basics and then spend your life mastering them».

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